The possibilities for entrepreneurship on the internet are endless, and, if you’re interested, you’ll find reams and reams of electronic paper on creating a personal brand online. Although having an up-to-the-minute Pinterest account may not realistically be such a great asset for finding many opportunities, there are some essential bases that you’d do well to cover. Here’s a quick introduction to using social media in your job hunt.
Create a LinkedIn account
This is absolutely essential. Not only does the “find jobs” section of LinkedIn throw opportunities directly in your path, the service is often used to headhunters, too. Furthermore, LinkedIn gives you a good place to keep all your Resume or CV information in one place, and you can easily update it.
Hand out information about your LinkedIn account
Think of LinkedIn as your electronic resume or CV. Change the URL of your profile to something memorable and put it on business cards, in your email signature, and anywhere else you can think of. When you attend careers fairs and networking events, hand out your resume. You might get some visits to your LinkedIn profile.
Clean up your Facebook profile
You should clean up all the social networks you use before you start your job hunt, but be particularly aware of your Facebook account. This is often the account that recruiters check first. If you go to the “Timeline and Tagging” option on the left-hand side of the Privacy Settings menu, “View As” will let you see your profile as a recruiter would. If there is anything there that you wouldn’t like them to see, either remove it entirely or adjust your privacy settings until you’re comfortable with what’s there.
Post status updates that indicate you’re looking for work
Of all the friends you have on Facebook, Twitter, Google+ and other social networks, chances are good that someone you know knows someone who’s hiring. Post the odd update that subtly (or not so subtly) refers to your job search (“resumes for work as a Project Manager finally sent out…Fingers crossed, everyone!”) to alert your friends and family to the fact that you’re currently looking for work. Try to keep information about the sort of work you’re looking for (and where you’re looking to work) specific.
Get informed on Twitter
Twitter offers you a chance to make contact with industry professionals who would normally be difficult to contact, so use the opportunity to reach out and ask questions about getting into your chosen career path. Surprisingly, people often love to help when it’s easy for them to do so, but make your requests simple – “Can you recommend any websites that would help me learn more about life in the industry” is ok, “Can you give me a job” is not.