Product Demonstrator Job Description
Product demonstrators are hired to help create promotional interest in products like food, movies, electronics, software, and housewares. They do their job by demonstrating the benefits of products, and answering any questions that their potential customers may have.
Product demonstrators use many different methods to sell products. Depending on the project they’re working with, they may give away samples, hold contests, or just simply show people how the product works.
In retail environments, product demonstrators normally try to influence customers to buy something on impulse. For example, if you go to Costco or Sam’s Club on a Saturday, there are normally product demonstrators handing out food samples to encourage you to buy a product you hadn’t planned to buy.
This can be a very effective method of advertising, but it requires someone who has good customer service and sales skills to do well.
Work Environment and Schedule
Most product demonstrators work for retailers and advertising companies.
The work that product demonstrators do can be physically demanding. They normally spend long shifts on their feet, either walking or standing. Breaks are normally short, as there is little time for rests.
Depending on where they work, the working environment can be very hectic and stressful. Product demonstrators who work at trade shows or busy grocery stores have to be able to handle a lot of people at the same time without appearing frazzled.
Some product demonstrator positions are permanent, but many are temporary. In some cases, they are only needed for a brief time while companies try to build up promotional hype for a new product.
Both part time and full time work is available for product demonstrators. Because the busiest shopping times tend to be on nights and weekends, working during these times is normally required.
How to Become a Product Demonstrator
Product demonstrators are trained on the job. Depending on the type of product they’re promoting, training can take only a couple hours or several days. For example, a food demonstrator probably needs only a few hours of training, while someone who is demonstrating high tech equipment will need more time to fully understand how to use the product.
Some employers require product demonstrators to have a high school diploma, but not all do. Prior experience in a retail or sales environment can be very helpful, though.
There are currently 90,100 product demonstrators in the United States, with 4,210 new product demonstrator job openings created each year.
Product Demonstrator jobs are not expected to see much growth beyond their current levels in the next decade.
Product Demonstrator Salaries
Product Demonstrator salaries can vary depending on your experience, the location, company, industry, and benefits provided. Nationwide, most product demonstrators make between $20,400 – $32,400 per year, or $9.82 – $15.60 per hour.