Advertising Sales Agent Job Description
Successful advertising sales agents analyze the needs of potential clients, and explain how their advertising products can help solve their business problems. If the client is interested, then the sales agent creates a proposal outlining the type of advertising that will be delivered, cost estimates, and the expected returns.
Unlike some sales positions, the work doesn’t stop for advertising sales agents once the sale is made.
Advertising sales agents have to monitor the performance of their clients’ advertising campaigns, and offer suggestions for changes if the campaigns aren’t performing as strongly as they would like.
In these situations, advertising sales agents work as a partner with their clients. Forming a strong partnership helps retain clients, which helps sales agents meet their future sales goals.
Work Environment and Schedule
Most advertising sales agents work in the broadcasting, publishing, and advertising and industries. They spend the majority of time in their office, though frequent travel is sometimes required so agents can meet with current and potential clients.
This can be a very stressful occupation. Since the income for advertising sales agents is tied to commission, they are under constant pressure to sell as much as possible. Additionally, most employers mandate quotas that must be met in order for agents to keep their jobs.
The demands of the position cause many advertising sales agents work overtime in order to hit their numbers. Working evenings, holidays, and weekends is often required to hit quota.
How to Become an Advertising Sales Agent
The educational requirements for advertising sales agent jobs vary from position to position. Some positions require a bachelor’s degree, while others accept a high school diploma.
In this occupation, experience is often more important than formal education levels. A proven sales record is essential for advancement.
Most employers train advertising sales agents on the job. They are often coached by a more experienced salesperson, who helps them as they interact with clients and make sales calls.
There are currently 160,400 advertising sales agents in the United States, with 6,990 new advertising sales agent job openings created each year.
Advertising Sales Agent jobs are not expected to see much growth beyond their current levels in the next decade.
Advertising Sales Agent Salaries
Advertising Sales Agent salaries can vary depending on your experience, the location, company, industry, and benefits provided. Nationwide, most advertising sales agents make between $30,800 – $68,900 per year, or $14.78 – $33.13 per hour.