Copywriter Job Description
Copywriters write advertising copy to promote the sale of goods and services. In many companies, they are an extension of the sales and marketing team, where they help generate new business leads and reinforce the value and voice of the brand.
Copywriters should be comfortable writing for many different mediums, including print and internet articles, sales letters, bulletins, and other related marketing materials.
Work Environment and Schedule
Copywriters normally work in office environments, though it’s possible for them to get their work done just about anywhere that they have a computer.
Freelancers and those who work for advertising agencies are often challenged with meeting firm deadlines and handling multiple projects at the same time. This can lead to significant overtime, both on evenings and weekends.
On the other hand, copywriters who hold an in-house position for a single company may be able to enjoy a more regular working schedule.
How to Become a Copywriter
A bachelor’s degree is required for most copywriter jobs. Employers generally prefer candidates who have a degree in journalism, marketing, English, or communications, but ultimately, being a good writer is a more important qualification than the major chosen in college.
There are many ways to build experience that will translate directly to a job as a copywriter. Keeping a blog, working on a school newspaper, or getting an internship at a magazine or advertising agency can all be beneficial to finding employment in this field.
Today, many copywriters write content that is published on the internet. Teaching yourself basic HTML skills and how to use popular publishing platforms (like WordPress) is worthwhile, and can give you the leg up in your job search.
There are currently 151,680 copywriters in the United States, with 5,420 new copywriter job openings created each year.
Copywriter jobs are not expected to see much growth beyond their current levels in the next decade.
Copywriter salaries can vary depending on your experience, the location, company, industry, and benefits provided. Nationwide, most copywriters make between $39,300 – $77,600 per year, or $18.91 – $37.29 per hour.